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Professional Corner

Many of us in the service or helping industry don't understand business. We think, "If we just do a good job, it will be enough." I began my business with this very attitude. I was quickly dubbed "Polyanna" and told I better learn quickly or I wouldn't make it. While I still believe quality is the best business practice, it is also a selling point. But to sell it, you must have clients.

We must not forget to learn and practice tried and true business ideas. The excerpts here were contributed by successful business leaders. Each is short, to the point, and easy to follow. If you take some of this advice it can make a difference in you and your professional life.

Top 7 Steps To The New You:
How To Create A New Identity

This can apply to both yourself personally, and/or your business.

1. Let's start out with: YOU ARE THE BRAND. Everything you say, do, ask for, are a part of, and add value to, becomes part of the markets perception of you.

2. If you don't like your name or the name of your company, then change your name immediately. Millions of dollars are won and lost over the power of your name. The name of the game here, is to make it easy to convey WHO you are, and most of all: make it EASY to remember you.

3. Sometimes all it takes is a decision to create a new identity for yourself or your business. Often times, when a business or product line fails publicly, you're better off creating a new brand or division or even company name, if the failure is bad enough, and re-introduce yourself with your new focus, new energy, and new offer for the market.

4. It's not enough to have your new identity or new company name or new personal name, as you must now have the next most important step: Your USP (Unique Selling Proposition). This is, in ONE sentence, what unique benefits you or your company delivers, and it should be very easy to communicate, and very easy to be understood by your target audience. BTW, not only does every company need their own USP, but every EZINE needs its' own USP. If you look at the header of every issue of Top7Business, you'll find out USP. Does your Ezine have its own USP? This also applys to every website. When we do website planning, the second step after choosing the domain name, is choosing the USP.

5. Promote Thyself: Next step is to get the word out about your new brand name/identity. Hints: Write a book, produce a seminar, give interviews, get on the radio, submit articles to magazines or ezines, give away free samples, send press releases, etc.

6. Make it legal. That's right. If you change your name, make it legal with your local city government. If you create a new company name, by all means, trademark it, patent it, register it, etc. This solidifies your position in the market, and lets folks know you mean business.

7. Let your dear friends, relatives, and closest customers know about the changes you have made, BEFORE the public. This is a courtesy that you owe them, and should strengthen your relationships with those that matter most to you.

This Piece Was Submitted By Multi-Million Dollar Business Builder &Email/Web/Internet Strategist, Christopher M. Knight. You can reach Chris at: [email protected] or http://Christopher-Knight.com/.

The Top 7 Success Books

Think and Grow Rich by Napoleon Hill
A digest of Napoleon Hill's lifetime of research into the successful people of the early 20th century.

The Richest Man in Babylon by George Clason
Financial advice for everyone written in a parable form that is so simple that even a child could understand.

How to Win Friends and Influence People by Dale Carnegie
This classic book is a must for anyone who regularly deals with people.

Seven Habits of Highly Effective People by Stephen Covey
This modern work has become a classic guide to success.

University of Success by Og Mandino
A compendium of short success related stories arranged to form a complete "degree" in Success.

Power of Positive Thinking by Norman Vincent Peale
This success book is a wonderful link between success writings and religion.

Unlimited Power by Tony Robbins
A masterpiece that has changed the lives of millions of people.

Magic of Thinking Big by David J Schwartz
If you haven't read it, get it, At $8.80 it is a bargain you can't afford to miss.

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Last modified: January 26, 2013